Establish enablement program to streamline sales process globally to support strategic goals to retain customers, promote products effectively, and motivate customer to make investments in advertising products.

Focus Area: Learning & Development, Sales Enablement, Operational Efficiency

Global Sales Enablement Initiative for SMB Growth

Client
Tech Company — Global Sales Enablement Program

Year
2021-2024

Context

Google sought to strengthen its Small and Medium Business (SMB) sales performance globally. As sales teams expanded across EMEA, AMER, and APAC, the company needed a unified curriculum that aligned sellers to the program’s strategic goals and product suite.

Challenge

Disparate regional training programs created inconsistencies in seller messaging, product knowledge, and sales cycle alignment. Training resources were fragmented, and onboarding new vendor teams incurred high operational costs.

Solution

You led the design, curation, and global deployment of an end-to-end sales enablement curriculum:

  • Created learning journeys aligned to Google’s SMB sales cycle.

  • Developed interactive content integrating case studies, simulations, and knowledge assessments.

  • Managed global scheduling, facilitation, and certification programs across three major regions.

  • Partnered with vendor management and offshore teams to standardize training and reduce delivery costs.

Impact

  • Global consistency: Standardized sales enablement across 3 regions (EMEA, AMER, APAC).

  • Operational savings: Vendorization and offshore training reduced delivery costs and streamlined onboarding.

  • Sales performance uplift: Improved seller capability to pitch, cross-sell, and meet quarterly revenue targets.

Core Capability Demonstrated: Learning design, global program management, operational transformation.